BASSIKE PRE-COLLECTION '25 LAUNCH

Bassike carves a refreshed brand identity with the launch of Pre-Collection '25. Since its inception in 2006, Bassike has embodied the essence of modern dressing for everyday life. Creative Director, Deborah Sams has continually pushed her vision for the Australian staple wardrobe, focusing on enhancing sophistication while maintaining approachability.

"We felt it was more than the right time to refresh our identity. Our new visual direction reflects our growth as a brand that has endured, resonated, and evolved over the years. Within the collections, we stay true to Bassike’s handwriting while expanding the appeal for a modern, universal clientele." says Deborah Sams.

Pre-Collection ‘25 is a testament to this evolution. Styles and silhouettes are reimagined through how they are brought together on the body. Striking the balance between modernity and familiarity while fusing function with a distinct notion of luxury, Pre-Collection 25 brings a fresh perspective through a bold exploration of contrasts. Finding harmony in dualities and emphasising the brand’s affinity for balance through an interplay of opposites—strength meets softness, utility meets elegance. The result is a thoughtful yet effortless wardrobe striking the perfect equilibrium between ease and intention.

Championing versatility by reworking utilitarian fabrics in fresh, unexpected ways, Pre-Collection 25 is rooted in functionality. Gabardine—a tightly woven, trans-seasonal fabric typically reserved for outerwear—finds new life as tailored shorts and pants. Heavyweight cotton denim becomes the ultimate multitasker, and military-inspired camouflage strikes a balance between strength and rebellion.

Every piece is designed with purpose, worn across occasions and moods to communicate the Bassike point of view and redefine what it means to dress with intent. Items are styled across both women’s and men’s collections with a universal mindset. A contrasting interplay of small tops with voluminous bottoms, oversized tees with fitted silhouettes, suiting with sandals, sweats with trench coats, mini skirts with fleece, and bold colour blocking of red and citron yellow punctuating a neutral foundation encourages an individual perspective. 

Shop the Pre-Collection '25 at Bassike QV.