Assembly Label

Assembly Label QV is a curated lifestyle space, located in the heart of Melbourne’s CBD. Designed minimally, with textures and finishes inspired by nature, this space is host to a range of apparel, accessories and homewares for considered, modern living.

Established in 2011 by Damien Horan and Daniel Oliver, Assembly Label is led by the concept of a capsule wardrobe, with timeless and versatile essentials that are designed to endure.

Assembly Label take pride in creating modern clothing and lifestyle products made from high-quality materials that feel naturally luxurious, with classic silhouettes and our signature neutral colour palettes.

Assembly Label value their community, and seek to celebrate and support the work of local designers, photographers, architects and artists who share an appreciation for thoughtful, minimalist design.

As an Australian brand, they’re inspired by our coastal landscapes—a connection to the environment is part of their fabric, and they endeavour to act respectfully in all areas of their business, upholding their responsibility to the environment and their communities.