Incu

Established in 2002 by twin brothers Brian and Vincent Wu, Incu evolved as many great things do — from a set of simple but steadfast ideas. Inspired by their love of travel, international designers and emerging Australian brands the brothers set about fusing these into a retail concept that would be at once innovative, personable and unique.

Fast forward to today and Incu has flourished into a multifaceted fashion and lifestyle business at the forefront of Australian retail. Supported by a diverse and united community of customers, staff and brand partners, Incu works with more than 200 of the world's most innovative and established designers.

In 2018, Incu Collection was born – an in-house label delivering monthly drops exclusive to Incu and their first eponymous ready-to-wear collection for men and women.

Now a firm fixture in the Australian retail landscape, Incu continues to create an innovative, community-driven and unique experience while still maintaining the down-to-earth, inclusive culture the business was built upon.